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Renée Edelman is a longtime public relations executive, specializing in digital media and technology clients. She heads the Technology/Financial Communcations practice in New York City of PR21, Inc., the world's fifth largest independent public relations firm.
Her office is conveniently located on 16th Street and Fifth Avenue--between Union Square and Madison Square Park--and just south of her favorite New York landmark, the Flatiron Building. (Many people and companies that invested in technology during the Internet boom and are still committed to the social change that technology can bring about, are still situated in this area.)
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Flatiron Building, Madison Square Park |
She is interested in connecting with companies and people that are creating new businesses, products and services based on existing and emerging technologies, particularly in the areas of enterprise software, security, broadband, voice over IP and Wi-Fi. During this tough economy, she counsels marketers, multichannel retailers and media and technology companies to continue to invest in publlic relations and other forms of marketing to build market share. She also believes that companies will do well to form strategic partnerships with non-profit organizations and invest in "social enterprise." In turn, nonprofits are also learning how to create profitable businesses as a way to earn revenues.
In her free time, she also volunteers at nonprofit organizations, many focusing on technology and education. She counsels them on competitive positioning and communicating their story to the media and helps connect them with key strategic partners. She serves on the board of directors of the Children's Museum of Manhattan (CMOM), and focuses on enhancing the exhibits with technology. She also counsels NPower NY, a nonprofit dedicated to empowering New York City's nonprofits with technology know-how. She is also helping build awareness of a private-public partnership, The Madison Square Park Conservancy, which is restoring the park to its 19th century grandeur and will host an arts festival in the park this spring,
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Philanthropy
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