New Media Training
Web and cross-media storytelling for journalists

A proposal for a three-day intensive workshop at the Columbia Graduate School of Journalism in New York City

For whom: Reporters, editors, managers in print and broadcast who want to acquire new media skills.

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What & Why: New media skills have gone from being something only "Web people" had to something that every journalist needs. "Convergence" is no longer a vague notion -- it has arrived in leading newsrooms. In this hands-on three-day workshop, Columbia faculty will lead a series of hands-on sessions and group discussions to master technique and theory in a fast-changing business. Attendees will acquire such skills as writing for the Web, using Photoshop and Web production software, using digital cameras and learning to think across platforms. Each student will make their own home page.

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The Faculty: The sessions will be lead by full-time faculty of the Columbia Graduate School of Journalism, which has been training cross-media journalists since the fall of 1994. Professors like Andrew Lih and Sreenath Sreenivasan are pioneers in teaching print and broadcast journalists how to work on the Internet. They will be joined by professionals from New York's Silicon Alley who serve as guest speakers and adjuncts in the classroom.

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Tentative Agenda

Day One

9 - 11:30 a.m. - World Room
Registration
Breakfast
Lecture anda discussion: "The New Media Landscape"
This session will cover where the industry started on new media and where it is heading. Students will hear about the charms and challenges of cross-media storytelling.

11:30 a.m. - 1 p.m. - Computer lab, one PC per student
Introduction to Photoshop
This session will cover the basics of Photoshop, the industry standard software program for photo editing and graphics production. Learning the program is essential to learning to think visually and producing quality Web work.

1 p.m.-2 p.m. - World Room
Lunch

2-4 p.m. - Computer lab
Photoshop continued

6 p.m. - Location TBA
Cocktails

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Day Two

8-9 a.m. - World Room
Breakfast

9 a.m.-noon - Computer lab
Introduction to Dreamweaver
This session will cover the basics of Dreamweaver, a leading Web production software package, that writes HTML package. Learning the program is essential to producing quality Web work.

Noon-1:30 p.m.
Lunch - World Room
Guest speaker on industry trends
(or presentation of analysis of winners of Online Journalism Awards, a new set of international journalism prizes)

1:30-5 p.m.
Dreamweaver continued
Creation of personal home pages
Introduction to digital cameras

Dreamweaver training will continue; Students introduced to digital cameras. Students create personal home pages that could be adapted for newroom use as homepages for specific beat topics, projects, editorial feedback and chat rooms. They will also be introduced to the use of digital cameras.

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Day Three

8-9 a.m. - World Room
Breakfast

9 a.m.-noon - Computer lab
Writing for the Web
Editing and ethics for cross-media storytelling
This session will teach students how to write for the Web and how to handle newsroom ethics in using the Web as a presentation force in real time. Students will delve into case studies and be assigned work designed to use the Web as an alternative way to present news, not a dumping ground for what is already in the paper or the broadcast.

Noon-2 - World Room
Lunch
Presentation: "Improving Your Surfing"
Better Use of Your Web Time reporting & research on deadline

This session is adapted from a session that has been taught to more than 1,000 journalists around the U.S. and in other countries. It is designed to make finding useful information online easier and more efficient.

2-4 p.m.- Computer lab
Home pages continued
The class will return continue creating home pages and integrating their workshop lessons into the final product.

4-6 p.m. - World Room
Wrap up and evaluations
Presentation of certificates

-fin-